OUR STORY
A Story That Changed Our Perspective
In 2019, one sea turtle’s story sparked a revolution in how we see “cleanliness”
In 2019, a dying olive ridley sea turtle washed ashore in Costa Rica. Rescuers found its stomach filled with plastic bags, bottle caps, and straws—everyday items that had turned fatal.
This real incident (documented in the Marine Pollution Bulletin) was a profound wake-up call for us. It highlighted how the plastic waste from our daily lives, in all its forms, can have devastating consequences for our planet’s wildlife.
It inspired us to find a better way. We asked ourselves:
“What if you could create a powerful yet gentle active solution at home, and eliminate single-use plastic packaging for good?”
What We Used to Call “Clean”

May trigger respiratory discomfort and skin irritation

Single-use plastic packaging exacerbates ecological strain

Potential threats of chemical residues

Repeated purchases double long-term costs
This Is How We Redefine It

No chemical residues, safe and non-irritating

Reusable design, reducing plastic waste

Eco-friendly, no harm to water and soil

One-time investment, lower long-term costs
Your Choice Is Shifting the Tide
“Every time a consumer chooses a sustainable option, one less piece of plastic may enter the natural cycle.”